Welcome to ASCOC.

ASCOC, Automotive Services Consumer Opinion Council, is available to those business operators who want to align their services with the needs and expectations of the automotive consumer. With over 1,000,000 panel members, our consumer research in the Automotive Service category is unmatched! Not only do we offer our clients options of conducting in depth market research studies, we also specialize in giving each customer a voice.

Our Guest Feedback and Comment Card / Mystery Shopping Programs aid our clients in gathering feedback from EVERY guest! Whether we conduct a post service e-mail survey or a comprehensive mystery shopping visit, our goal is to ensure our clients are giving the absolute best possible service to their customers. We specialize in service recovery and retaining otherwise lost guests. Afterall, industry research shows that a 5% reduction in customer defection rate can increase profits by 25 - 125%!

In these challenging economic times, many businesses are looking to cut costs. However, our program offers a proven way to realize increased profits. The same industry research shows that a 2% increase in customer retention has the same effect on profits as a 10% cut in business costs! read more